Marketing and Segmentation Manager Job At Majid Al Futtaim | Dubai AE

Majid Al Futtaim is Looking to Hire Following Staff – Marketing and Segmentation Manager Job At Majid Al Futtaim | Dubai AE

About Majid Al Futtaim

Majid Al Futtaim is an Emirati holding company based in Dubai, that as of 2015 owned and operated shopping malls, retail, and leisure establishments in the Middle East and North Africa, with operations in 13 countries. The group was established by Majid Al Futtaim in 1992.

About Role

The Market & Segment Manager is responsible for managing the ongoing alignment between the company’s products and services with the needs, trends, and preferences of assigned markets and market segments.

1- Marketing and Segmentation Manager
Job Type :- Full Time
Location:- Dubai, AE

Job Responsibilities

  • Come up with creative marketing campaigns – both targeted and mass campaigns – to drive either acquisition, usage or retention
  • Work with analytics teams to define customer segments and customer behaviors and test with various communications, offers and beyond
  • Create various offer and contest designs, identify mass versus targeted offerings and lead on segmentation and execution of each
  • Create and execute multi-channel communications for each campaign and offer plan – and executed as needed
  • Write, edit and proofread copy for all communications and vehicles within each campaign and/or offer execution
  • On all campaign and offer tactics, lead reporting in collaboration with analytics teams and partners
  • Work closely with internal teams and external partners/agencies ensuring strong communication and collaboration throughout.

Job Requirements

  • 6 – 8 years of experience in marketing, campaigns, lifecycle and/or segmentation
  • Proven success working on marketing campaigns from creation to execution
  • Strong understanding of customer segmentation within a marketing context
  • Ability to proficiently write and converse in English
  • Arabic Language

Marketing and Segmentation Manager Job At Majid Al Futtaim | Dubai AE

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