Brand Manager Job in Petaling Jaya Malaysia | AT Loreal Careers

Loreal Careers is Looking to Hire Following Staff – Brand Manager Job in Petaling Jaya Malaysia | AT Loreal Careers

About Loreal

L’Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world’s largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.

Job Description

The role of a Brand Manager is to develop a brand strategy for a company. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. They often conduct market research for a company.

1- Brand Manager
Job Type :- Full Time
Location:- Petaling Jaya
, Malaysia

Job Responsibilities

  • Develop clear traffic strategy for e-store on marketplaces to drive the right volume & quality of traffic.
  • Build overall e-store brand image including content, layout, promotions (bundles) & story. Ensures that local content is in line with regional guidelines.
  • Sets brand pricing & promotional strategy. Ensures the correct budget is in place aligned with brand objectives and JBPs. Manages and optimizes this budget.
  • Champions the online brand plan for their brand in all marketplace platforms including setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling strategy, feed content planning, cross selling and off platform media (incl. media budget for CPAS) and in platform media.
  • Define Cross selling frame, product key words and platform Differentiation.
  • Improve ratings & reviews for all products by building insights on customer data. Constantly work on the buyer data to improve loyalty & repurchase.

Job Requirements

  • Good understanding of the e-Channels business model to drive on-platform visibility
  • Strong negotiation skills, data-oriented, analytical and sales budget planning skill
  • Experience in managing social media, brand website and its KPI, experienced using social listening tool and report
  • Strong Operational Marketing/Digital capability of building detailed activity plan
  • Collaborative and able to work between Sales & Marketing to build the right plan

Brand Manager Job in Petaling Jaya Malaysia | AT Loreal Careers

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