Digital Marketing Specialist Job in Dubai January 2022 | Al Futtaim Jobs

Al Futtaim Careers is Looking to Hire Following Staff – Digital Marketing Specialist Job in Dubai January 2022 | Al Futtaim Jobs

About Al Futtaim

The Al-Futtaim Group is a large conglomerate based in Dubai, United Arab Emirates.

Job Description

A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.

1- Digital Marketing Specialist
Job Type :- Full Time
Location:- Dubai, UAE

Job Responsibilities

  • Works closely with Marketing Team to update content on the Festival City Mall’s website and Festival Rewards and any affiliated microsites, and provides copyediting/proofreading assistance. Departments are primarily responsible for developing and generating content, but this role provides collaborative and proactive oversight and guidance to streamline process. 
  • Develops and implements editorial calendar and create the overall content strategy and integrating Festival City Mall’s communications and marketing plans and e-communications and social media schedules. 
  • Works with Marketing Team to maintain Website and App events and offer calendar. 
  • Keeps up-to-date on best practices for digital communications and on the forefront of trends,technology, media and best practices in managing web content and responsive design. 
  • Works with the Marketing team to identify potential areas of improvement and recommend implementation strategies. 
  • Will debug issues that arise with the performance of the website and app in collaboration with the IT Department or relevant vendors. 
  • Monitors site traffic and helps scale site capacity to meet traffic demands and performance expectations. 
  • Ensures all web contributors are trained and up-to-date on site’s functionality and content update process. 
  • Suggest and write content, based on best practice, including SEO, to engage our key audiences, increase brand awareness and drive leads across our product offerings.
  • Monitoring and advising on best practice technical SEO techniques for the development team to implement
  • Developing and adopting outreach strategies to build quality links
  • Liaise with key stakeholders in the Digital Team, Media Relations, Social Media, Policy, Insights and Marketing, to advise on digital content opportunities, in line with strategic objectives.

Job Requirements

  • Proven experience in digital content management and social media in an agency or consumer branding environment
  • Strong understanding the digital landscape and how it can be used to support and develop Al-Futtaim Malls asset
  • Broader digital marketing skills encompassing keyword generation, Pay-Per-Click marketing and banner advertising
  • Hands on SEO Experience within a Digitally focused role
  • Knowledge in content management systems such as IBM WebSphere, HCL, WordPress, CodeIgniter or Drupal
  • A technologist. Ability to technically asses any potential digital or technology driven projects
  • Ability to read and understand data and being be able to generate insights out of it.
  • A good working knowledge of web analytics, Photoshop/Illustrator and HTML/CSS

Digital Marketing Specialist Job in Dubai January 2022 | Al Futtaim Jobs

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